Hey my Beauty Junkies!!! You know I am a die hard Moroccanoil lover and am so excited about this new launch. I cannot wait to try the new Volume Collection. Anyhow, they are having a fab twitter/instagram contest so you can get your hands and try it out. Here's all the deets:



Inspired by the need of professional stylists to easily re-create the latest red carpet and runway looks, Moroccanoil® launches New Moroccanoil Root Boost—a styling innovation that provides natural-looking height and lift -- without the need for teasing, back-combing or adding any unnecessary stress to the hair. This high-performance, volumizing spray works beautifully for every hair type and texture, including straight, fine, or curly. It instantly thickens strands at the roots to provide a long-lasting, full-bodied lift to every style – for an extra red-carpet-worthy boost of volume that never falls flat.




What Gives You A Boost? Contest
Moroccanoil is celebrating the launch with a special contest for their Instagram and Twitter followers, asking them to upload photos that answer the question, "What Gives You A Boost?" and tag them @Moroccanoil and #BoostYourRoots.  The contest begins July 18 and ends August 15.  Official rules: http://www.moroccanoil.com/boostyouroots-instagram-contest-official-rules

One Grand Prize Winner will receive a unique Moroccanoil Volumizing Prize Pack containing:

• One (1) Moroccanoil® Root Boost, $29 value
• One (1) Moroccanoil® Volumizing Mousse, $28 value
• One (1) Moroccanoil® Extra Volume Shampoo, $24 value
• One (1) Moroccanoil® Extra Volume Conditioner, $25 value
• One (1) Moroccanoil® Luminous Hairspray in Strong, $23 value
• One (1) Moroccanoil® Treatment, $43 value

Approximate retail value of the grand prize is $171.00.

Four (4) runner-ups will receive the following prize package:

• One (1) Moroccanoil® Root Boost, $29 value
• One (1) Moroccanoil® Volumizing Mousse, $28 value
• One (1) Moroccanoil® Treatment Light (25mL)

Approximate retail value of the runner-up prize is $57.00.

About Moroccanoil Root Boost
Moroccanoil Root Boost contains a proprietary volumizing blend of the finest quality ingredients, including Moroccanoil’s signature antioxidant-rich argan oil, which helps maintain hair’s elasticity, leaving it smooth and manageable. The latest addition to the innovative Moroccanoil line of styling products, its highly advanced formula instantly fortifies and thickens hair at the root without compromising hair’s healthy condition and shine.

“We’ve tested and previewed Moroccanoil Root Boost backstage at New York Fashion Week,” shares Moroccanoil Artistic Director Antonio Corral Calero, who used Root Boost to design a multitude of fashion-forward runway looks — from short and edgy to long and elegant.

“Moroccanoil Root Boost provides the essential foundation for styling right at the hair’s root, allowing for the ultimate in volume when creating the models’ glamorous chignons and ponytails.”

How to Use
Apply on towel-dried hair to instantly add fullness and lift to fine and medium hair textures. Lift hair in sections from the scalp and apply to the roots while blow-drying for a healthy, voluminous look. Root Boost may also be applied prior to using a straightening or curling iron.

Perfect for every hair type including fine, Moroccanoil® Root Boost:

• Fortifies and thickens at the root
• Gives a long-lasting, full-bodied effect
• Adds voluminous texture and a natural-looking finish
• Leaves hair feeling smooth, soft and touchable
• Helps control static

Moroccanoil Root Boost: MSRP: $28 / 250ml

About Moroccanoil®
Moroccanoil offers innovative, easy-to-use, performance-driven formulas that dramatically transform all hair types resulting in beautiful, healthy, natural-looking hair. As the pioneer of an all-new oil treatment hair care category, Moroccanoil has quickly become a runaway hit among fashion and beauty insiders and has generated a devoted following among top stylists and their A-list celebrity clients. Launched seven years ago, Moroccanoil products are now available in 40 countries around the globe. Famed for its weightless, residue-free quality, Moroccanoil’s extensive line of luxury hair care products addresses the needs of all hair types and features a proprietary advanced blend of the finest ingredients to deliver optimal performance and dramatic results.  Moroccanoil products are available at fine salons, spas and now online.


So make sure you get on your social media and check this out!!! Happy tweeting & instagramming my lovelies! Xoxo